9/4/2023 0 Comments Clean email listsWhile you will delete the repetition, make sure you rate these addresses as your top priority ones. An email address that appears in multiple lists suggests the person is highly interested in that specific product category. While everyone will suggest you delete the repeated addresses, here’s something to keep in mind. If you have a multi-channel lead sourcing strategy in place, chances are that the complied final list will have some repetition. If you have the option, always opt for one. Many companies also have a led scoring system in place that rates the quality of leads when they are acquired. Before you strategize your email marketing campaign, put in place a strategy for acquiring your lists. Make sure your list contains customers who most closely match your ideal customer description. Sourcing your list from the right channels will determine whether you spend a few minutes or an eternity cleaning your list. The most important step, and also the one where the most mistakes are made. But there are some universal truths that everyone should know – here’s 10 steps you need to do to get your list cleansing foundation set up. List cleansing is a huge and ongoing task and it will vary for every email list. Your deliverability is better, your interactions are higher, and the opt-outs are lower – all so you get the most out of your email campaigns and your business can keep growing. The benefits of having a clean list is immediate. Because just like unwanted guests, unwanted or irrelevant recipients will simply eat up your resources while providing you with nothing back. You only want people who really matter to you to be on it. A mailing list is a lot like a guest list for your wedding or birthday party.
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